Dr. Debbie Qaqish

Partner & Chief Strategy Officer - The Pedowitz Group

From Backroom to Boardroom

Reimagine marketing and prove you deserve a seat at the table

Dr. Debbie Qaqish has written the definitive manual for Marketing Operations to lead the charge in successful change for driving revenue.

Marketing is the driving force behind better businesses. Marketing departments create more than campaigns, clicks and shares; their work creates bottom-line growth by building meaningful relationships. Through her work and writing, Dr. Debbie Qaqish is removing the stigmas keeping B2B marketing in the margins.

In her book, From Backroom to Boardroom, Dr. Debbie shares the methods currently revolutionizing marketing departments across the country. Key to her message is the shift from the traditional mindset to what she calls “strategic marketing operations.” By embracing this new tactic, CMOs are empowered to lead digital transformation, create a customer-centric approach and ultimately, drive revenue. Her research on this subject led not only to proven results, but it also created an actionable blueprint for CMOs everywhere. Readers of From Backroom to Boardroom are given a clearly defined mindset, skillset and toolset for building their own strategic marketing operation.

Diving into the real-world trials and success stories that shaped her philosophy, Dr. Debbie provides a roadmap for CMOs hoping to earn a spot at the table—and keep it. Her Marketing Operations Maturity (MOM) model has propelled dozens to the vanguard of modern marketing. From Backroom to Boardroom intersperses these stories through Dr. Debbie’s interviews with front-runners who embraced her practical, approachable methods.

If you want to redefine what marketing means to your organization and prove you are ready for the next level of your career, pick up a copy of From Backroom to Boardroom today.

Purchase your copy

Download A Free Chapter

Praise for From Backroom to Boardroom

By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs, while also charting the evolution of marketing technology and the rise of marketing operations, Qaqish presents a clear case for why status quo is no longer an option. The book delivers a fresh perspective and definitive playbook on the critical need and roadmap to success for creating a best-in-class marketing operations organization. Extensive interviews and commentary by innovative marketing leaders help anchor her perspective and provide a real-world lens on the recommendations. Not to be missed, especially as marketing leaders struggle to adapt to rapid change in their organizations and prove their seat at the executive table.

— Julia Stead, CMO, Allocadia
Modern marketing leaders are driven by the complex, dynamic, and interconnected digital customer. The next-generation performance marketers are now responsible for revenue operations, customer experiences, talent management, and a brand's emotional quotient. Dr. Qaqish's book wonderfully explores these elements and more to help you accelerate through the barriers necessary to gain that seat at the table.

— Anand Thaker, Strategic Executive Advisor and MarTech Industry Insider
In her newest book, Dr. Debbie Qaqish has written the manual for marketing operations (MO) leaders and marketing executives to lead the charge in driving successful change with technology, data, process, and high-performing teams. In a world where marketers are increasingly accountable for driving revenue and better enterprise-wide decision-making, she clearly lays out where to focus your energy and the pitfalls to avoid.

— David Alexander, Vice President of Marketing, F5

About Dr. Debbie Qaqish

Get marketing a seat at the revenue table

Dr. Debbie Qaqish isn’t here to sell you on a panacea marketing technology or convince you of the critical data you just aren’t seeing. Rather, Dr. Debbie’s passion is found in the work she does every day—give marketing leaders the ideas, strategies and confidence they need to reimagine the role of their marketing team and redefine its impact.

As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

A dynamic speaker and a prolific author, Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers on topics relating to marketing operations, revenue marketing and leadership.

Dr. Debbie Qaqish earned her doctorate in 2019, is Partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.

Keep in touch with Dr. Debbie

2021 Speaking Topics

In addition to leading a new generation of marketing leaders, Dr. Debbie is available for the following services:

Speaking
- Introduction to Revenue Marketing
- From Button Pusher to Strategic Enabler
- From Backroom to Boardroom with RevOps
- 14 Strategies for the Revenue-Driven CMO Leader
- Many more...
Consulting
Executive Coaching
Video Series called “Get Real with Revenue Marketing”

Engage with Dr. Debbie

Honors & Awards

Chief Marketer Top 200 Agencies

2021
Chief Marketer Marketing Agencies Top 200

2021
Finalist TAG Digital Marketing Agency of the Year

2020
DBA (Doctorate in Business Administration)

2019
Finalist TAG Digital Marketing Agency of the Year

2019
Debbie Qaqish Top Women to Watch in Business; Sales Lead Management Association

2018
Sales Lead Management Association (SLMA) Top 20 Women to Watch

2018
Finalist Marketo Partner of the Year

2018
Sales Lead Management Association (SLMA)Top 20 Women to Watch

2017
Top 40 Most Inspiring Women in Marketing

2016 - Kapost
SLMA - Top 50 Most Influential People in Sales

2015 Sales Leadership Management Association
Top 10 Women CMOs to Watch

2014 FierceCMO Magazine
SLMA - Top 50 Most Influential People in Sales

2014 Sales Leadership Management Association
Watchlist - Top Service Provider

2017 Paul Greenberg
CRM Watchlist - Top Service Provider

2016 Paul Greenberg
CRM Watchlist - Top Service Provider

2015 Paul Greenberg
CRM Watchlist - Top Service Provider

2014 Paul Greenberg
Revvie - Marketo Partner of the Year

2014 Marketo
50 Fastest Growing Private Companies

2013 Atlanta Business Journal
CRM Watchlist - Top Service Provider

2013 Paul Greenberg
Revvie - Marketo Partner of the Year

2013 Marketo
50 Fastest Growing Private Companies

2012 Atlanta Business Journal
CRM Watchlist - Top Service Provider

2012 Paul Greenberg
INC 500 Fastest Growing Private Company

2012 INC Magazine
Revvie - Marketo Partner of the Year

2012 Marketo
SLMA - Top 50 Most Influential People in Sales

2012 Sales Leadership Management Association
SLMA - Top 50 Most Influential People in Sales

2011 Sales Leadership Management Association
SLMA - Top 50 Most Influential People in Sales

2010 Sales Leadership Management Association
Highest Customer Satisfaction

2010 Eloqua