Marketing is the driving force behind better businesses. Marketing departments create more than campaigns, clicks and shares; their work creates bottom-line growth by building meaningful relationships. Through her work and writing, Dr. Debbie Qaqish is removing the stigmas keeping B2B marketing in the margins.
In her book, From Backroom to Boardroom, Dr. Debbie shares the methods currently revolutionizing marketing departments across the country. Key to her message is the shift from the traditional mindset to what she calls “strategic marketing operations.” By embracing this new tactic, CMOs are empowered to lead digital transformation, create a customer-centric approach and ultimately, drive revenue. Her research on this subject led not only to proven results, but it also created an actionable blueprint for CMOs everywhere. Readers of From Backroom to Boardroom are given a clearly defined mindset, skillset and toolset for building their own strategic marketing operation.
Diving into the real-world trials and success stories that shaped her philosophy, Dr. Debbie provides a roadmap for CMOs hoping to earn a spot at the table—and keep it. Her Marketing Operations Maturity (MOM) model has propelled dozens to the vanguard of modern marketing. From Backroom to Boardroom intersperses these stories through Dr. Debbie’s interviews with front-runners who embraced her practical, approachable methods.
If you want to redefine what marketing means to your organization and prove you are ready for the next level of your career, pick up a copy of From Backroom to Boardroom today.
Dr. Debbie Qaqish isn’t here to sell you on a panacea marketing technology or convince you of the critical data you just aren’t seeing. Rather, Dr. Debbie’s passion is found in the work she does every day—give marketing leaders the ideas, strategies and confidence they need to reimagine the role of their marketing team and redefine its impact.
As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.
A dynamic speaker and a prolific author, Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers on topics relating to marketing operations, revenue marketing and leadership.
Dr. Debbie Qaqish earned her doctorate in 2019, is Partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.
In addition to leading a new generation of marketing leaders, Dr. Debbie is available for the following services:
Schedule a time to chat below, and we look forward to hearing from you!